Combined travel is one of the most significant trends in the hospitality industry.

More and more professionals are choosing to combine work and leisure, creating experiences that combine productivity, relaxation, and discovery of the local area. This approach, also known as blended travel or bleisure, is revolutionizing the entire travel industry. Let's discover the four key factors driving this evolution. 🚀

💡 Personal growth and continuous inspiration

Travel is no longer just about getting from A to B: it is an opportunity for self-improvement.

✔️ 40% of travelers choose destinations they would not otherwise have visited

✔️ New environments stimulate creativity and the generation of ideas

✔️ Every trip becomes an opportunity to learn and grow

🧠 Combined travel becomes a catalyst for personal and professional innovation.

🧘‍♀️ Balance between mind and body

Well-being has become an integral part of travel, even when it is work-related.

✔️ 35% of respondents say they adopt healthier habits thanks to combined travel

✔️ Daily rituals for physical and mental health (healthy eating, regenerating activities)

✔️ Hotels offering wellness-oriented experiences

🌿 Travel for work... and come back rejuvenated.

💸 A new travel economy

The New Personal Travel Economy is born, based on value and personalization.

✔️ 70% of travelers look for services that are useful for both work and leisure

✔️ Loyalty programs that reward the integrated experience

✔️ Flexible offers that maximize the value of every moment

📊 Every euro and every minute must be spent wisely.

🤝 Conscious conviviality

The desire for authentic connections drives travel choices.

✔️ 37% of travelers combine business and leisure to spend time with friends and family

✔️ Personalized programs to explore the destination together with others

✔️ Events and meetings that foster real relationships

💬 The travel experience is also (and above all) about people.

🏨 The hotel of the future is hybrid and personalized

Hotels are rethinking their spaces and services to embrace combined travel:

✔️ Integrated coworking and leisure areas

✔️ Tailor-made experiences for each guest

✔️ An offering that reflects the fluidity of contemporary living and working

📩 Want to attract business travelers who are also looking for relaxation? It's time to innovate your offering.